It’s rare for a B2B brand to challenge for the number 2 spot in the marketplace. But we did just that. With the merger of Infection Prevention, Rotary and Endodontics, the Kerr brand needed a fresh re-tooling to accommodate the new op-cos and communicate updated value propositions to our customers. By bolstering the digital department, combining creative teams and merging data sets, we were able to reach customers cross-category with informative messaging, seminars and 360 degree ad campaigns. The team averaged 2k completed jobs per year, so this is a small sampling of work under the billion dollar Danaher Dental portfolio. Other master brands included KaVo, Pentron, Vettec, KaVoKerr and Metrex.
Even started a cycling club to bring the teams together. IRL.