When you start to lose market share to lower priced competition, it’s a good time to take the big guns out of the stable. Tab is one the most well known farriers in the country, and a Vettec employee. Combining his wit and wisdom was a surefire way to remind customers why they should stick with Vettec, the market leader in hoof care products.
The campaign was so successful, marketing had too many leads relative to the small sales force and had to shut it down.