SonicFill Brand Campaign

SonicFill, the market leader in bulk fill composites, was in need of a new messaging campaign to breathe some life into a brand that was starting to lose it's luster. By approaching it from the consumers perspective, we were able to tell the story more distinctly and succinctly than ever before. They (we), trust that dentists will use the best material in our mouth without ever asking for it by name. And that material is SonicFill.